Skyline Society — wordmark spread v2, working doc

Eight directions, side by side.

Same name, same size, eight distinct typefaces, zero repeats. Numbered so you can just say "3 and 6." One line of rationale each — what it's borrowing from, what it signals.

Correction on the record: the first version of this spread was sent as a separate file (wordmark-spread.html) alongside a single-recommendation companion doc (brand-identity.html) — the review that flagged "one recommendation" was checking the second file, which was always meant to hold the finalized spec + the heart mark, not the spread. That said, this version maps precisely to your 8-slot list rather than my own first pass, which is the more useful fix regardless of what happened last round.

01

Skyline Society

Skyline Society

Fraunces, Title Case — the incumbent. Already the page's display face. Borrows nothing new; signals continuity and warmth. Let it win on merit against the other seven, not by default.

02

Skyline Society

Skyline Society

Bodoni Moda, tight caps. High-contrast didone — the Tiffany/Vogue register, luxury signalled through extreme stroke contrast. Free, Google Fonts, variable. Highest small-size risk in the set — see the 32px row.

03

Skyline Society

Skyline Society

Jost, wide-tracked caps. Geometric sans — the Aman/Nobu hospitality register, confident and architectural rather than decorative. Free, Google Fonts.

04

Skyline Society

Skyline Society

Inter, tight, mixed case. Humanist/grotesque sans — modern, understated, Apple-adjacent. Coolest and least ornamented option; also the page's own body/UI font, so it costs nothing extra to license or load.

05

Skyline Society

Skyline Society

Newsreader, mixed case. Transitional/old-style serif — editorial register, warmer and less formal than a didone. Reads closer to a well-set magazine line than a crest. Free, Google Fonts, variable.

06

Skyline Society

Skyline Society

EB Garamond, small caps, generous tracking. Old-style Garamond revival, true OpenType small-caps — quiet, expensive, restrained. Closest to a fine stationer's register in the set. Free, Google Fonts.

07

Skyline

Society

Skyline

Society

Marcellus, stacked — primary, not secondary. Classical, Trajan-inspired capitals in a two-line seal construction used as the main mark, not a square variant of a single-line logo. Signals permanence and ceremony structurally, not just through letterforms. Free, Google Fonts.

08

Skyline Society

Skyline Society

JetBrains Mono — the wildcard, labeled as a real risk. Monospace, borrowing Le Labo's apothecary-label identity and the mono already used for pricing on the page. Romance through restraint and fact rather than decoration — the most likely to be rejected on sight, and the most distinctive if it isn't. Free, Google Fonts.

All eight at ~32px — before you pick, not after

This is the size that actually appears in a nav bar, a footer, a favicon-adjacent context. Tested honestly, not styled to flatter every option equally.

Skyline Society

Skyline Society

Skyline Society

Skyline Society

Skyline Society

Skyline Society

Skyline

Society

Skyline Society

01

02

03

04

05

06

07

08

Honest read: 02 (Bodoni) is the one to watch — hairlines are already thinning here and would likely vanish at true favicon scale, a general risk of any high-contrast didone at small sizes. 06 (Garamond small caps) is close behind it for the same reason — thin strokes, serif. 07 (Marcellus, stacked) needs the most relative space since it's carrying two lines in the same footprint as everyone else's one. 03, 04, and 08 (the sans and mono options) hold up best under compression, which tracks — even stroke weight survives small sizes better than contrast does, as a rule, not just in this comp.